GM cuts starting prices on 4 vehicles by up to $2,600
General Motors Co. is introducing four cheaper base models on big-selling vehicles to better compete and attract value-minded buyers.
For the 2015 model year, GM has new starting prices for the Chevrolet Cruze and Equinox, the Buick LaCrosse and GMC Terrain. Sticker prices for the new base models vary, but GM cut between $1,500 and $2,600 from previous starting prices. In some cases, they are now lower than competitors'.
"This approach is designed to increase awareness and consideration of our vehicles," Buick and GMC spokeswoman Kelly Cusinato said in an email.
Alex Bernstein, a car-pricing analyst with CarsDirect.com, a California-based online car-buying service, said he happened upon the starting price of the Cruze L compact car about a month ago. It was $1,575 cheaper (before destin
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